The internet went wild when a TikTok video surfaced claiming that Red Bull had released a “Hawk Tuah Edition” energy drink. The rumored collaboration between the energy drink giant and viral sensation Hailey Welch sent social media into overdrive, with thousands of users sharing, commenting, and speculating about this mysterious new flavor.
The Viral TikTok Video That Started It All
The “Hawk Tuah” Red Bull rumor exploded when TikToker @OGLouisiana.law posted a video that has since racked up millions of views. In the clip, she appears genuinely shocked as she shows off what looks like a legitimate Red Bull can with “Hawk Tuah Edition” printed on the label.
Here’s what she claimed in the video:
- Her husband purchased the drink from a gas station
- The can clearly displays “Hawk Tuah Edition” on the front
- The back label allegedly reads “the taste of intimacy”
- She questions whether the drink actually tastes like spit
However, the lack of specific details about which gas station sold the drink and the convenient timing of the discovery raised some red flags among skeptical viewers.
Who is Hailey Welch (The “Hawk Tuah” Girl)?
To understand why this rumored collaboration makes sense, we need to dive into Hailey Welch’s meteoric rise to internet stardom. Welch became a household name practically overnight after a street interview in Nashville went viral across multiple platforms.
Hailey Welch’s Rise to Fame
| Milestone | Details |
| Viral Video | Street interview in Nashville featuring bold relationship advice |
| Nickname | “Hawk Tuah Girl” based on her memorable catchphrase |
| Media Coverage | Featured on Rolling Stone as “Gen Z’s Dolly Parton” |
| Management | Signed with The Penthouse management company |
| Earning Potential | Commands $20,000 per appearance |
What Makes Hailey Welch Appeal to Gen Z
Welch’s brand resonates strongly with younger audiences for several key reasons:
Authenticity and Boldness: Her unfiltered, unapologetic persona perfectly captures Gen Z’s preference for genuine, authentic content over polished corporate messaging.
Viral Moment Mastery: She demonstrates the modern ability to turn a single viral moment into a sustainable brand, showcasing the entrepreneurial spirit that Gen Z admires.
Challenging Norms: Her willingness to discuss taboo topics openly aligns with Gen Z’s more progressive attitudes toward sexuality and social conventions.
Relatable Confidence: Welch embodies a confident, self-assured attitude that many young people aspire to, making her both relatable and aspirational.
Red Bull’s Official Stance: No Collaboration Confirmed
Despite the viral speculation, Red Bull has not announced any official collaboration with Hailey Welch. The company’s official website and social media channels show no mention of a “Hawk Tuah Edition” among their current or upcoming product releases.
Red Bull’s Track Record with Limited Editions
Red Bull has an extensive history of creating special edition flavors and collaborations. Here’s what they’ve actually released:
Current Red Bull Editions:
| Edition | Flavor Profile |
| Summer Edition | White peach with citrus peel and floral notes |
| Pink Edition | Raspberry with herbal verbena notes |
| Red Edition | Watermelon |
| Blue Edition | Blueberry |
| Yellow Edition | Tropical fruits |
| Green Edition | Curuba and elderflower |
| Sea Blue Edition | Juneberry |
| Coconut Edition | Coconut and fruity blueberry |
| Amber Edition | Seasonal special flavor |
Notable Collaborations:
- The Flying Bulls Collection (aviation-themed)
- Yuki Tsunoda Collection (Formula 1 driver collaboration)
- Red Bull Rampage collection (extreme sports themed)
Given this extensive catalog of legitimate releases, the absence of any official announcement about a “Hawk Tuah Edition” becomes even more suspicious.
What Would a “Hawk Tuah” Flavor Actually Taste Like?
If Red Bull were to create an official “Hawk Tuah” edition, what flavor profile would make sense? Based on Hailey Welch’s bold, edgy persona and Red Bull’s existing flavor catalog, here are some educated guesses:
Potential Flavor Profiles:
Spicy Watermelon: Building on the Red Edition’s watermelon base with added chili or ginger for a bold kick that matches Welch’s fiery personality.
Raspberry Verbena with Lime: Combining the Pink Edition’s raspberry and verbena with zesty lime for a sweet-and-tart combination.
Peach and Ginger: Elevating the Summer Edition’s peach flavor with spicy ginger for an unexpected twist.
Tropical Fusion with Heat: A blend of tropical fruits from the Yellow Edition enhanced with subtle spice elements.
DIY “Hawk Tuah” Red Bull Recipe
While we wait for official confirmation (or debunking) of the rumored drink, here’s how you can create your own version at home:
Homemade “Hawk Tuah” Red Bull Recipe
Ingredients:
- 8.4 fl oz Red Bull (original or sugar-free)
- 1 oz fresh watermelon juice
- 1/4 tsp chili powder (adjust to taste)
- 1/2 oz fresh lime juice
- Ice cubes
- Optional: Watermelon wedge and chili flakes for garnish
Instructions:
- Prepare the base: In a cocktail shaker, combine watermelon juice and chili powder
- Add acidity: Include the lime juice and shake well for 10-15 seconds
- Combine: Gently add the Red Bull to avoid excessive fizzing
- Serve: Pour over ice in a highball glass or empty Red Bull can
- Garnish: Add watermelon wedge and chili flakes if desired
Pro Tips:
- Start with less chili powder and add more to taste
- Fresh watermelon juice provides the best flavor
- Experiment with other spice combinations like cayenne or paprika
